Porch Light Interiors is a boutique design studio in Brisbane, founded by sisters Hayley and Tracey, known for blending heritage charm with contemporary elegance. Their work celebrates the unique stories of each space, creating designs that feel both grounded and modern.

We collaborated with Porch Light to develop a brand identity that reflects this duality. Drawing inspiration from the art of woodblock printmaking—a technique frequently used in their custom wallpapers and textiles—the brand mark embodies craftsmanship and texture. This concept of merging past and present was carried through the entire brand strategy, art direction, and web design, ensuring a cohesive and thoughtful visual language.

The new identity was designed to express Porch Light’s philosophy of combining timeless materials with modern design sensibilities, while enhancing their digital presence through tailored social media strategy and content creation.